July 6, 2009...2:13 pm

The blinking red light

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Spent a fantastic afternoon with family Sunday.

Sun.  Sky.  The perfect lounge chair.  Kabobs.  Corn toss.  Corona.  A cake from Cold Stone Creamery — “Tall, Dark and Handsome” — that would make a bulimic reconsider leaving the table early.

Uncle Tom and I started talking about our BlackBerrys.  He has a “Storm.”  I have a “Curve.”  He likes his.  I like mine.  Except for one thing — every time you get a text, a message, an email … the little red light at the top of the phone blinks.

“You know what I’m finding I use mine most for?” I said.  “Making the f&%#%$ red light stop blinking.”

Tom said a co-worker of his couldn’t stand all the “ringing and dinging,” either.

I’m compulsive about it.  The instant the red light blinks, I drop what I’m doing to put my thumb on the track ball and make it stop.  I need to get a grip, especially now that I am on Twitter.  Twitter notifications, like Facebook and texts and everything else, make the red light blink.

Toronto Maple Leafs goaltenders (league-worst 3.49 goals-against average in 08-09) don’t see this much red.

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Do you remember Cindy Dole?  She used to anchor the news with my dad on WWMT in Kalamazoo and now hosts a very successful Home Improvement radio show in Los Angeles.  We’ve connected on Facebook and, Sunday, talked on the phone about radio, media and marketing your talent in today’s techno-connected world.

Inevitably, Twitter came up.

Her advice: Get on it.

Since my friend and HR guru Laurie Ruettimann has pounded me over the head with this for months… well… I’m giving it a shot.  Like it or not, they’re right.  You have to play the game.

P.S. — At the end of the day, I like my BlackBerry.  It’s a convenient, necessary tool for the work I do.

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